brand introduction --
Qi Tongbao brand introduction
The Childrens Place is one of the most popular childrens clothing brands in the United States and the largest professional brand in North America in North America.The products meet the standards of fashion and high quality, and make customers feel worthwhile.
The Children ’s Place is one of the most popular childrens clothing brands in the United States.The Children ’s Place owns more than 1,100 stores in North America, with sales of $ 1.7 billion, and more than 1,9200 employees in 50 states in the United States.The Childrens Place provides a spacious and bright, comfortable and friendly shopping environment for parents and children. It has different departments to serve children (4-14 years old) and young children (6 months-4 years old) and babies (newborn-24 months.To.The Children ’s Place updates seasonal products throughout the year. The display of the store clearly reflects the gender and age of children for convenient shopping.The Children ’s Place is committed to providing a fashionable product that releases childrens nature. Its core values ??commitment: to meet the quality of customer expectations, provide services that customers need, and prices that are suitable for customers, and prices that are easy to accept.Two graduates of Harvard School of Business, David Pulver and Clinton Clark, opened the first shop of The Children ’s Place in Hartford, Connecticut in 1969.Both of them were father. At first they sold childrens toys, clothes and accessories, and then focused on childrens sportswear and clothing at medium prices.In 1989, after the company was acquired by the Gitano Group, the brand products accounted for 90%of the products, and the corporate image was rapidly increasing.By 1997, the company changed its marketing strategy: the brand product of the main high -priced brand was transformed to providing high -quality products that provided value -for -money, and began to enable the Children ’s Place as a product brand.The price of its own brand clothing is 20-30%lower than most of the mall competitors, which finally found its own unique positioning.The Children ’s Place can be opened in a luxurious and fashionable high -end business circle. The colorful and fashionable store decoration integrates the environment; it is also outstanding in the cheap mall and shopping area because the product is worth it.Once you find the perfect combination of style and price, The Childrens Place has begun rapid expansion. By 2001, 500 stores have been opened. In 2004, it created a miracle of $ 1 billion in sales.The store started the development of markets outside the United States.In 2011, The Children ’s Place sales reached $ 1.7 billion.In 1969, the founders David Pulver and Clinton Clark opened the first store in Kangzhou.In 1981, sales reached 50 million US dollars.In 1982, he began to enter the national chain department store channel channel.In 1988, The Children ’s Place was invested by the DABAH family.In 1993, the company reorganized.In 1997, the company was listed.In 1999, the first overseas procurement office was established in Hong Kong.In 2001, the Children ’s Place stored 500, with annual sales exceeding $ 500 million for the first time.In 2002, the first store in Canada opened.In 2004, the first store in Puerto Rico opened.The Children ’s Place obtains the right to operate the Disney brand North America.The companys annual sales exceeded $ 1 billion for the first time.In 2010, the former CEO Jane T. Elfers, a former CEO Jane T. Ellfers, appointed a well -known US high -end department store Lord & Taylor as the companys CEO and president.In 2011, The Children ’s Place sales reached $ 1.7 billion.In 2016, The Children ’s Place entered mainland China, with Chinese names.