Ditu brand introduction
Category:Apparel
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Shenzhen Dsheng Fashion Co., Ltd. is a professional womens brand clothing company integrating design, production and sales by the investment of Hong Kong De Sheng Group.Having a number of huge clothing production bases, it has been in harmony for many years
Many well -known brands at home and abroad cooperate to process fashion brands.The business field is involved in real estate investment and international trade.
It owns Shenzhen Shuncai Fashion Design Co., Ltd., Shenzhen Elegant Fashion Co., Ltd., Shenzhen Elegant Fashion Co., Ltd. Bulong Branch, and 2006 to spend 50 million yuan.
Restricted companies (industrial parks with self -invested enterprises, using an area of ??36,000 square meters).
In 2004, domestic companies independently developed Ditto Ditto womens clothing brand with independent intellectual property rights.Responsible for Ditto Ditto, brand product research and development, production, market sales and expansion.
As an industrial group, the company has been aimed at "creating well -known brands" after more than ten years of development. Since its launch in 2004, after the market baptism, Ditu Ditto has now developed into nearly 160 chain stores.
Ditto Ditto Alliance has more than 50 well -known womens clothing brands with more than 50 large -scale business structures in China.Over the years, companies have shared the latest fashion information with many international fashion institutions, and strived to shape the low -key fashion of the blend of the East and the West, and reshape the "classic women in time".
brand introduction
1. Design style:
It is derived from the Hong Kong Ditto brand service and the urban women who are full of positive, intellectual, and beautiful because of their own lifestyles.Ditto DITTO has a keen international fashion trend, and Ditu womens clothing is close to the domestic capital at the same time
The design of the citys womens fashion requirements, Ditus clothing pursues the concept of "noble, elegant, confident, and generous", Ditto Ditto strives to perfectly cut the feminine and beautiful beauty.
2. Target consumer group: Ditto Ditto is based on consumer psychological age, and knowledgeable women aged 28-38 are the main consumer targets
3. Product style: noble, elegant, confident, generous;
Fourth, product types:
Shirts, T -shirts, even body skirts, jackets, sweaters, jackets, leather jackets, cotton, suits, coats, jeans, casual pants, etc.(Note: About 250 models of spring and summer products, about 250 models of autumn and winter products
V. Price Belt: 398-1198 yuan in spring and summer, the average unit price: 500 yuan up and down; autumn and winter 468-2880 yuan, the average unit price: 800 yuan up and down; up and down; up and down; up and down; up and down; up and down; up and down; up and down;
6. Product composition:
"Ditto Ditto" womens clothing is mainly composed of three product series: classic products, business products, fashion leisure products.
1. Classic products:
This series emphasizes the practicality of the product, highlights the plate type, workmanship and fabric performance. It is displayed in the store. The adaptive customer is wide and allows consumers to easily buy.This series of products will not become bad even if they are not sold in the season
2. Business products:
Products that show unique brand connotation.It belongs to a group of products that belong to Ditu in order to meet the business needs of white -collar workers, teachers, and executives of administrative enterprises and institutions. Whether the product in the store is complete, it can be left and right, the overall image and sales of the store
Performance can also bring stable VIP customers to "Ditu".
3. Fashion and leisure products:
More reflection of Ditus fashion side.The sales cycle of this product is short, and it will become a best -selling product within a period of time. It is displayed in a prominent place in the store, which can often attract passenger flow and stimulate customers desire to buy.
Overall sales performance.