Changsha Olin Yajia Textile Co., Ltd.: In 2006, practical, beautiful, and comfortable is the basic requirements for domestic textile products. With the entry of the concepts of "health", "environmental protection", and "technology", people have paid attentionThe requirements of home textiles are getting higher and higher.At this time, the new home textile brand that advocates bamboo culture and pursuing healthy and environmental protection -Olinya Ecological Bamboo Textiles is quietly born under the leadership of Mr. Fu Zexing, which also marks that our bamboo culture has entered a new stage of development.It is officially developed.
Since the establishment of the company in 2006, it has adhered to the work attitude of "integrity, pragmatic, and efficient", committed to the development and application of new products, and combined with the introduction of advanced technology through independent innovation.The production and sales of bamboo fiber series products in the domestic market also avoids the fierce competition in the traditional home textile market, and it has a clear distance from other home textile companies.
In 2007, Olin Yajia Textile Stores have more than a hundred in the country. On the basis of the successful operation of the Olin Yajia spinning product franchise store, Olinya decided to comprehensively enter the chain industry.Olinyas image spokesperson, on January 9, 2007, officially signed a contract with Changsha Olinya Home Textile Co., Ltd., establishing a phased strategic goal of "developing functional health home textiles".
In 2008, a number with special meaning, it not only condensed the Olympic complex of Chinas 1.4 billion population, but also contains the strong pursuit of healthy quality of modern people.The company also uses its latest research and development and production of high -tech bamboo fiber products as a healthy gift to the Olympic Games, dedicated to the society, and work with well -known domestic advertising companies to create scientific major advertising, image packaging, image packaging, image packaging, image packaging, image packaging.Promotional projects, public relations planning and other brand strategies have established the brand concept of "only for healthy quality".
In 2009, the year of Olinya brand planning year, the well -known domestic host Lu Yu as the brand endorsement. It puts brand advertisements in the top few large columns such as Hunan Satellite TV and CCTV, and determined "nature and and" nature and and "nature and and" nature and and.You are closer to "advertising.At this time, Olinya also entered the top period of strategic development. The introduction of a series of support policies and support policies has set off a batch of investment boom.The holding of large -scale training sessions directly improves the sales performance of the terminal store and the sales skills of store staff.In the context of the global financial crisis, Olinya ecological bamboo spinning upside down, the status of the "bamboo fiber first brand" has been established, becoming a shelter of domestic entrepreneurial investors, and its sales have reached 200 million.
In 2010, Olinya implemented a brand -oriented strategy and marketing strategy to push the Olinya ecological bamboo spinning brand to a new peak.Hunan Satellite TV, Shandong Satellite TV, Jilin Satellite TV, CCTV, two sets, seven sets and other TV channels have reported on Olinya one after another, bringing the wealth shock of the bamboo fiber industry to the people across the country.The publishing and distribution of the economic book "Chain Win -Why Olinya Wins" shared Olinyas wealth secrets from people of insight across the country.While the brand expands the comprehensive expansion, it has also received strong attention and support from all walks of life in the government. The participation of the Family Expo and DC Fair has further demonstrated the improvement of Olinyas product quality. By the end of the year, Olinya has been rated as a national high -tech technology modelEnterprises have obtained 12 invention patent certificates; Olinya trademarks have also been rated as famous trademarks in Hunan Province and won the title of leading enterprise in the forestry industry in Hunan Province.In 2010, the hard -working Olinya ecological bamboo spinning took the peak of the bamboo fiber industry in our country, leading the Chinese bamboo fiber industry, and continued to develop healthy.
In 2011, Olinya will strengthen product quality management and strive to build an enterprise core independent intellectual property rights.While expanding its independent research and development power, it cooperates with well -known domestic colleges and universities, and is committed to the research and development and innovation of bamboo fiber fabrics.Olinya will adhere to the principle of "fighting the world with quality and keeping the world with quality", and fully improve the quality of life of the people.To this day, Olinya products have formed five major series and more than 400 varieties, and more than 2,000 specifications of the huge scale.The Internet is spread across the country, and the share of bamboo fiber market ranks first in the country. It is far less than that of many other bamboo fiber companies. At the same time, it has laid a solid foundation for listing.
"Battle the world with integrity, keep the world with quality, and win the world with innovation." Olin Yat wished to share the fun of healthy and quality life with everyone who pursued high -quality life.