Shenzhen Yesen Fashion Clothing Co., Ltd., a comprehensive large -scale clothing Co., Ltd. integrating clothing design, production and sales.In Shenzhen, Anhui and other places, there are more than 2,000 factories, equipment and assembly production line employees of more than 30,000 square meters, and have an annual production capacity of more than 3 million pieces.List by the Shenzhen Municipal Government as a "key growth enterprise".
The company has the fashion young ladys clothing brand "Pennypenny", which is positioned and refined.The company has an excellent management team with a unity, forge awareness and innovation. It has a clear, complete and strong design system and a diversified and flexible marketing system such as direct design systems and direct operations, hosting, and joining.
The company provides consumers with the highest quality products and services in the business philosophy of "innovation and dedication".The company will also work with a brand competitive brand, and strive to grow up!
【Company Profile】
Shenzhen Yesen Fashion Clothing Co., Ltd. is a comprehensive large -scale clothing Co., Ltd. that integrates clothing design, production and sales.The company has the fashion young ladys clothing brand "Pennypenny",
"Penni Penny Penny Penny Penny Penny Penny Penny Penny Penny Penny Penny" is positioned and refined.
The company has an advanced management team, a strong design system and a diversified marketing system with direct operation, agency, and franchise.In addition, the company has 30,000 square meters of factory equipment, and the production of 3,000 employees
Line, with an annual production capacity of more than 500,000 pieces.Enterprises have made customized clothing such as BCBG, Lanudry, TBF, Robert, and King Alexander.
enterprise".
The company provides consumers with the highest quality products and services in the business philosophy of "innovation and dedication".The company will also struggle to build a very market -based brand and grow up!
【Brand Positioning】
【Consumer Description】
Customer Age: 25-35 years old
Target customers: In the city, fully enjoy the Yupplelady in the fun of work and life. They have received higher education and advocate life taste and elegant style.
Consumer group: urban new noble, company white -collar workers, senior administrators, IT people, gold collar, urban freelancers.
[Product style positioning]
The outline shape of the fiber show, the layered mixed style, the details of the exquisite trend, the rich and full color, the comfort and high -grade texture of the modern yuppl life without reservation.
【Product Planning】
1. Product structure Spring: shirts, T -shirts, horses, sweaters, jackets/jackets, trench coats, dresses
Summer: dress, shirt, T -shirt, horse clip
Autumn: knitted jacket, sweater, dress, trench coat/coat
Winter: cotton coat, down, jacket/jacket, dress, trench coat/coat lower body: single pants, jeans, single skirts, denim skirts
2. Product characteristics: Create an innovative concept of extraordinary personality mix and match.The style of comprehensive mix and match, the stitching of various materials, the mix of texture; the bright color as the embellishment of the product is bright, Panpanni
Pennypennys main products are mainly neutral color, with neutral colors such as black, white, and gray as auxiliary colors.
3. Product speed: Penni Penny Pennypennys product updates faster. Panpanni womens clothing has new products every week.