Yangs Liuxi is a well -known luxury jewelry brand in Hong Kong. The main scope includes jade, diamonds, K gold, and colorful treasures.Among them, Jade ingredients are selected from Myanmar Paying and Mammun ore production area with the reputation of jadeite.The market positioning of Yangs Liuxi Tmall flagship store is a high-end jewelry cheap buyer, eliminating the luxury decoration costs and labor costs required for high-end jewelry clubs. Consumers can buy luxury jewelry products at a price of 20-3 % off.Essence
Yangs Liuxi, the companys full name "Hong Kong Yangs Liuxi Jewelry Company", formerly known as Yang Ji Jinyufang. It was first established in 1953 by Mr. Yang Shoutang.Yang Ji Jinyufang won the neighborhoods by virtue of the concept of "integrity and essence".The local old street has always spread a good story, "sincerity is Jinyu, believe in Yang Ji."Due to a good reputation, Yang Ji Jinyufang quickly developed three branches.Mr. Yang Shoutang often warned his children and apprentices "Ring Yu Yu Ban, not bad integrity" In 1975, Mr. Yang Yuanxi, the second son of Mr. Yang Shoutang, fully took over Yangs industry and officially renamed Yang Liuxi.Mainly, diversified development. "The selection of raw materials is used for natural jadeite, and each product requires that each product must go through the five processes of "cutting carved".Each product is refined.And follow the trend of the development of the times, and hire a well -known international designer to develop new models. So far, there are more than 2,300 classic styles led by Yangs Liuxi Jewelry Company.At present, it is a larger supplier of processing manufacturing and production in Asia, and is a procurement supplier of many well -known brands.Brand positioning brand advantage: 1. Price advantage.Hong Kong Yangs Liuxi Jewelry Company has entered the Tmall Mall strongly, saving the lease and decoration costs of high -end jade clubs.The head office positions Tmalls flagship store as a high-end jade affordable buyer to ensure that the same product is priced at the price of 2-3 % off the price of the jade club.2. Selected raw materials.Generally, one ton of jadeite ore can extract raw materials at 100 kg, while Yangs Liuxi extract raw material is about 300 kg, which has removed the flaws in raw materials.3. Consider carefully.The jade processor in the mainland is generally apprentices for three years and 30 years of workmanship, while the processing master of Hong Kong is 30 years of apprentices and three years of workmanship.Many of Yangs Liuxi Gaos newly hired sculpturers from luxury founders such as Rolex, Patek Philippe, Patek Philippe and other luxury founders can gather in clever craftsmen.4. Design fashion.As an old brand of more than half a century, Yangs Liuxi has precipitated a deep understanding of jade, and combines the latest fashion trends to continuously innovate its styles.5. Perfect after -sales.Because of the huge team of technicians, Yangs Liuxi can be able to achieve services that others cannot do in the after -sales session.The company adopts one -to -one after -sales service. Whoever carved products will do after -sales service and strictly accept consumer supervision.The connotation of Yangs Liuxi brand (1) Inheritance: The excellent Chinese traditional culture with Han culture as the core flows into Myanmar, and the jadeite jade mined by Myanmar is formed by the crustal movement of tens of millions of years.Culture, this enables Yangs Liuxi quality.(2) Chinese Hi Culture: Yangs six happy uniqueness is combined with the traditional Chinese "five blessings" culture and "harmony" culture, and independently described as the six happy culture of "Fumu Shou Xisai and".It can be said that every product of Yangs Liuxi is ubiquitous to reflect these six kinds of joy.(3) Value: Every product of Yangs Liuxi pursues value.In 1965, Ms. Zheng Jiaoyi, a 70 -year -old Nanyang, Liu Xixi, created a pair of natural emerald bracelets. Ms. Zheng loved it very much. On her 100 years, she presented her son, Mr. Duan.Mr. Duan is now in his 80s.Mr. Duan said that because the pair of jade bracelets were built with the top ice jadeite, a wealthy businessman once opened the price of RMB 5 million, but Mr. Duan refused that he wanted to spread the bracelet to his son.This is the value pursued by Yangs Liuxi.