Slippers/sandals and casual shoes cover brand and manufacturer, positioned in the mid -to -high -end market, focusing on spring and summer with fashion canvas shoes/mop sand shoes/autumn and winter, cotton -wool slippers/extension of the inner extension series canvas shoes and other products
Baofeng Fashion International Holdings (HK011121) was listed on the main board of the Hong Kong Stock Exchange on January 28, 2011 to cover brand and manufacturers of slippers, sandals and casual shoes.
Baofeng Fashion was approved by a sloping shoe research center in 2005. In 2008, the Chinese EVA sandals industry standard drafted by Baofeng Fashion was approved by the National Development and Reform Commission and officially promulgated and implemented in September of that year.After more than 20 years of development, Baofeng Fashion has won the global market with fashion design and outstanding quality.
Baofeng Fashion adheres to the business philosophy of "taste life and manufacture", adheres to the corporate culture of "respecting sincerity, and honoring", and vigorously explores domestic and foreign markets.In terms of international markets, Baofeng Fashion has established cooperative relationships with international brand Guess, and dozens of internationally renowned brands. There are more than 100,000 pairs of products every day to continue to be sold to the global market.According to incomplete statistics, in the U.S. market, every ten Americans wear Baofeng slippers.
The domestic market Baofeng Fashion has two independent fashion shoes brands "Baoren" and "Baofeng", and has gradually established a widely established sales network through the brand marketing model of dual -brand multi -channel brand marketing models.Baorens products are mainly positioned in the mid -to -high -end market. In spring and summer, fashion canvas shoes and high -end sandals are the main. In autumn and winter, cotton -wool slippers are the main. The internal canvas shoes are extended.The Baofeng brand focuses on the home life slippers market and is based on the upgrading of promoting the Chinese home life slippers.With the continuous deepening of the promotion of the Baoren and Baofeng brand market, it has promoted the overall upgrade revolution in the traditional Chinese slippers market.
In 2015, Baofeng Fashion will launch an O2O business model with independent intellectual property rights. Relying on all Baoren physical stores, Baoren products are modularized.After three years, Baofeng Fashion Plan has established 10,000 Baoren physical stores and experience stores with O2O fixed terminals across the country to directly place Baorens services, quality and fashion directly next to consumers.