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Baicheng Home Appliance Brand Introduction

Baicheng Home Appliance Brand Introduction

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Zhejiang Baicheng Group Co., Ltd. is located in Huimin Road, Shangcheng District, Hangzhou (formerly the Courtyard of Zhejiang Provincial Commercial Department). It is a large business enterprise mainly based on electrical appliances, jewelry, and automobile sales.More than 60 brands in many industries such as chemical materials and industrial electrical, nearly one -third of them are products of Fortune 500 companies in the world.
Zhejiang Baicheng Group Co., Ltd., formerly known as Zhejiang Hardware Traffic Electricity Corporation, established in 1954. After more than half a century of thousands of years, from the planned economy to the market economy, it has become a large competitive business enterprise in the industry.The field of business circulation has a great reputation, and with its innovative concepts and stable operations, new business legends are constantly written.Baicheng mainly acts in operating more than 60 domestic and foreign domestic electrical appliances, of which nearly one -third is the products of Fortune 500 companies worldwide.In 2010, Baicheng ranked 177th in the "Top 500 China Service Industry", ranked 16th in the "Top 100 Enterprises in Zhejiang Provincial Service Industry", and 69th in the "Top 100 Enterprises in Zhejiang Province";Corporate Credit AAA -level Contracts and Credit Credit "Units.Over the years, Baicheng has always adhered to market -oriented, and has made major breakthroughs in marketing models and terminal management. It has gradually formed a new business model with "proxy distribution, channel management, and terminal control" with Baicheng characteristics.The operating performance has repeatedly reached a record high. In 2011, the sales were 15.990 billion yuan, an increase of 30%over the same period last year.The share of the air -conditioning market in the province exceeds 70%.At the same time, Baicheng has maintained a good cooperative relationship with more than 3,000 customers inside and outside the province. It has nearly a hundred companies to join the Baicheng Township Chain distribution system.There are more than 1,800 employees, more than 80%of them have a college degree or above, a high -quality team, a scientific and rigorous management mechanism, a sales network throughout the province, and a united and harmonious corporate atmosphere. It is the guarantee of Baichengs success.At the same time, the group has five after -sales service companies, with nearly 200 professional and technical personnel.Provide a series of after -sales services such as design, installation, and maintenance for the Groups home appliances and cars.Storage facilities distributed in nearly 100,000 square meters inside and outside the province, powerful transportation teams, and standardized logistics distribution systems not only facilitate customers to provide high -efficiency logistics services, but also provide strong guarantee for the group company to expand sales.Using the operating mode of "farmers cultivation", we must grasp the business philosophy of "customer -centric, enhance customer value" and the motto of "we always need progress" to carry out work.Promote the bigger and stronger of enterprises, promote the development of enterprises in a good and fast direction, and make many breakthroughs in brand operations and capital accumulation. The operating performance has repeatedly renewed high, and the profitability and per capita creative capabilities are among the best in the same industry.The Groups 2010 total product sales revenue was 10.575 billion yuan, an increase of 33.89%over the same period last year.The share of the air -conditioning market in the province exceeds 70%, and its leading position in the field of home appliances has been unbreakable.Baicheng is also a trustworthy friend of the distributor. He has maintained a good cooperative relationship with more than 1,000 customers inside and outside the province. More than 200 companies have joined the Baicheng Township Chain distribution system.While ensuring the dominant status of distributors in the home appliances, Baicheng actively changed its positioning to the positioning of "traditional channel managers". While continuously consolidating the wholesale business, making bigger and stronger, adjusting ideas, seeking innovation, and actively marching into the retail field, Gradually expand the retail industry such as township appliance chain, supermarket distribution services, retail malls, and Bailicheng Home Grid e -commerce, etc., forming the first Army of Baicheng Home Appliances Retail.In addition, the Group also actively expands the third and fourth business segments such as smart homes and logistics. In 2009, the Groups new development includes the integration concepts of home split air conditioning, central air conditioning, central heating system, central new air system, and central vacuum system.Smart home products, set up Baicheng "Welai" smart home environment consultant, and provide innovative service sales models with intelligent, integrated, and integrated to provide a complete set of home environment solutions.A one -stop full -service journey.The "Welai" brand plan jumped out of the Zhejiang market, moved towards the whole country, and integrated the development of a national professional smart home chain.The "Welai" smart home environment consultant is a bold innovation and breakthrough in the development of the groups smart home sector towards large -scale and professional operation.At the same time, the Group actively explores the development of its own supply chain logistics and invests in Zhejiang Baicheng Logistics Co., Ltd. in the Deqing Economic Development Zone.It will take home appliances and related industries as the main service target, with Zhejiang as the main service area and radiate Jiangsu, Anhui, Shanghai and other regions.The integrated professional logistics distribution center eventually became a value -added service provider for professional appliances and logistics for the country.Baicheng Group has always adhered to the companys corporate spirit "passion for entrepreneurship, integrity and establishment" as the driving force, and pursues the core values ??of "faithfulness, harmony, and innovation", and follow the business of "grasping the brand, the upper scale, and the benefits" operation.Ideas, with the business purpose of "creating moving with true feelings" as the service concept, always focusing on the corporate purpose of "creating profits for shareholders, creating value for customers, creating opportunities for employees, and creating wealth for society", strive to achieve the highest goal of enterprise "make enterprises learn to learn from learningType organizations, maintaining the evergreens of the foundation, and becoming a century -old enterprise. "In the group for new and changing, Baicheng Group will continue to maintain its existing advantages, work hard to develop, innovate, and change, and strive to further improve the ranking of strong national enterprises., Contribute to society more.