BlueMountains Brand Introduction
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Blue Mountains Uggboots (R) was established in 1933. It is a comprehensive and comprehensive full -line shoe company in Australia. It is also one of Australias earlier design, manufacturing, and sales of UGG.The company is located at the foot of the Australian World Natural Cultural Heritage Blue Mountain. Relying on local rich and high -quality sheepskin hair resources, using traditional handicrafts, through continuous innovation and improvement, it creates a global well -known Blue Mountains UGG Boots brand.
UGG, a collective name for 100%shellaskin -wool snow boots from Australia.According to research, its history can be traced back to 200 years ago, and farmers wear boots to sew boots with such sheepskin to engage in agriculture and animal husbandry.During World War I, this kind of boots were widely used by Australian pilots to resist the cold of high altitude.Outdoor labor has created a rough and heroic character of Australians. They traditional nicknames this kind of wool boots are Ugly Boots (ugly boots), and UGG has also become part of their lives and formed a unique cultural and boots.Today, UGG has not only become an indispensable part of the lives of local residents in Australia, but also widespread popularity in Asia, Europe, America and other countries, becoming new fashion elements.
Mr. Anstey, the brand founder of the Blue Mountain UGG company, has adhered to a comfortable and fashionable product concept since the establishment of the brand and applied superb craftsmanship to UGGs design and production.The company has adopted a family management method and has experienced three generations of managers of ANSTEY, Keith, and Brain, realizing the leapfrog development of the company, making it a unique brand in the Australian shoes industry.Today, Blue Mountains UGG Boots (R) products are sold well in the United States, France, Italy, Russia, China, Japan, South Korea and other countries and regions.
For more than 70 years, the Blue Mountain UGG Company has faced the challenges of global leather and mechanized production, and insisted on the use of Australias native to produced in Australian sheepskin and handicrafts.Today, the brand accumulation of Blue Mountains UGG Boots (R) has deepened, and its market share and brand influence are increasing.With the deepening of the companys development strategy and the improvement of the product system, the company relies on its own advantages of making shoes, enriching the product structure, and launched a variety of shoes such as mens, womens four seasons shoes, slippers, sandals, autumn and winter shoes, etc.At the same time, derivatives such as caps, bags, and household items were launched.The product deepen Blue Mountains UGG Boots (R) "comfortable" concept, adheres to the tradition of using high -quality raw materials, adheres to hand -sewing, maintains a pure Australian flavor, and injects more fashion elements while inheriting traditional craftsmanship.Since its launch, it has been welcomed by customers in Asia, America and other places, and has grown into a mature brand in high -end comfortable shoes.