DiscoveryExpedition brand originated from DiscoveryChannel. It has pure exploration cultural genes and is closely connected to outdoor sports.Since the opening of the Discovery Exploration Channel in the United States, since its launch in 1985, adhering to the spirit of "satisfying peoples curiosity" as the main spirit, it is committed to telling the audience high -quality non -fictional entertainment programs for the audience.Ancient and modern history, adventure, culture and current affairs.At present, it has reached 218 countries and regions around the world, with a total of more than 1.8 billion users. It is one of the most widely released TV brands in the world.DiscoveryExpedition expects to continue the extraordinary journey of DiscoveryChannel, and start with Chinese consumers to explore the "extraordinary journey" of "magical nature, mysterious humanities and tenacious vitality" to launch high -quality functional outdoor for outdoor consumers for outdoor consumers.Travel supplies.
Domestic outdoor brand roadmen (specialty stores) have officially introduced high -end outdoor leisure brands DiscoveryExpedition. In May 2013, the first generator channels were started. Starting in the second half of 2013, they opened stores in first -tier cities across the country in Beijing and Shanghai. DiscoveryExpedition brand positioningHigh -end outdoor travel market.According to the information disclosed by the roadkeeper before, the brands pricing will be higher than 20%-30%higher than the path of the path.