The "Cocoon" brand was founded in 2001. It was officially sold in 2002. It was sold by Ying Cuijian, one of the founders.The fashionable "modern Barbie doll" style is loved and sought after by women aged 25-35.Each seasons products include womens clothing, cocktail dresses, accessories, shoe bags, and product materials. The craftsmanship is exquisite. The store style has a unique avant -garde retro style. At present, it has more than 200 commercial cabinets and stores in first -tier and second -tier cities across the country.
Zhejiang Impression Industry Co., Ltd. is a well -known national womens joint -stock company that integrates design, production and sales.The company owns the four major mid -to -high -end womens clothing brands of "Qiushui Yiren", "Cocoon", "FIRSTVIEW".Multi -square meter production office base.The company currently has about 6,000 employees, producing and selling more than 5 million pieces of clothing annually, and its sales performance has grown rapidly at a rate of 50%per year.After years of development, the company has become a leading company in the Zhejiang womens clothing industry.
In 2001, the company launched Cocoon, a high -end fashion womens clothing brand. The brand was officially unveiled in China Fashion Week in November 2001 and was officially launched in the summer of 2002.So far, high -end shopping malls in major cities across the country in Beijing, Hangzhou, Shanghai, and Dalian have already owned more than 200 self -operated stores and franchise stores. The market has developed rapidly.EssenceWith its avant -garde, retro, and elegant mixing style, Cocoon, based on international design concepts and advanced consciousness, is well -known by urban fashion women, and quickly becomes the most international international womens design brand in China.COCOON has sponsored many domestic colleges and universities in domestic clothing design work contest "Future Star", Zhejiang Satellite TV comprehensive entertainment program column sponsorship and clothing sponsorship, and many times for our famous film and television stars to design dresses for many domestic well -known in ChinaModel customization of high -end jackets has enhanced its position in the field of high -end clothing customization.In May 2008, the 1300 -square -meter Cocoon flagship store opened on Hangzhou Stadium Road.Major newspaper reporters, fashion models, entertainment industry, people in the fashion industry, well -known people and government officials in the clothing industry have come to hold a wine club with the largest and highest level of clothing brands in Hangzhou, becoming a highlight of the fashion industry in HangzhouEssence
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In May 2004, the first Hangzhou COCOON specialty store opened
March 2005 450 square meters "Cocoon" brand Hangzhou Longyou Store opened
In October 2006, the COCOON brand special conference and spring order ordering meeting was held in Shanghai
2006 Shanghai Fashion Week "COCOON" Ying Cuijian Special Conference
In March 2007, Beijings "China Textile Night" joint release show
In May 2008, the COCOON brand flagship store opened with a maximum area of ??1200 square meters in a single store in China opened
In November 2009 China International Fashion Week "2009 Womens Design Award"
March 2012 Beijing International Fashion Week COCOON2012 Autumn and Winter Series Conference
September 2012 Bazaar Star Charity Night Cocoon brand catwalk