Jiangnan Buyi, a childrens clothing designer brand launched in 2011, is positioned as middle-class families aged 28-40, and is committed to providing pure, natural, and interesting enjoyment for children aged 3-9 years old.
In 2011, the group launched the childrens clothing brand JNBY BY JNBY, which was affectionately called a small "JNBY".品牌以“自由的想象力”为口号，为28-40岁的中产阶级家庭打造具个性和想象力的服饰系列，借助当代艺术的观念表达，强调互动的体验宗旨，以“自由、想象力、Happiness and truth "is the core of the design, so that every family can fully feel the joy of life.At the same time, encourage parents to grow together with their children, and evoke parents childlike hearts, find more free, pure, and happier spaces together, show the childrens true nature, so that every parent can truly appreciate the childrenUnique talent, more fulfilling the beauty of life.
Jiangnan Buyi was founded in 1994 and is headquartered in Hangzhou, China.Based on the core value concept of "better design and better life", build a good design platform in China, affecting and changing peoples lifestyle.
After more than 20 years of development, the group has founded five unique clothing brands -JNBY, Croquis, LESS, JNBY BY JNBY, Pomme de Terre (Pengma).JNBY HOME and furniture brand paradox.Feel life with design, with moderate design as the core, not gorgeous.Understand life with a flat attitude of life, pay attention to flat visual languages, and show people with different styles. It has affinity and distinctive personality.