Brand origin
In 1873, the British Royal Royal Mirror Mirror TOTA Skylake, Tota Skylake, realized that glasses will bring tremendous changes to the lives of ordinary people, to help the troubled people in the clear perspective, create TOTA glasses in their hometown in their hometownRefined workshops, and thus developed into a local enterprise that leads the trend in the field of high -end mirrors and has excellent quality.
TOTA represented professional, innovation, fusion fashion and aesthetics, strictly selected quality raw materials, supplemented by superb craftsmanship, and is committed to creating a clear and colorful living world for customers, but also has a lot of fashion and taste.The global independent exhibition hall represents the image of the brand in major cities in the world. International professional optometlers and mirrorists strictly practice the concept of TOTA private glasses in each glasses.
In 2019, TOTA came to China to adhere to the rigorous standards made in Europe, adhering to the design concepts of professional, fashionable, and personality, and tailor -made consumers who pay attention to the quality of protection, the exquisite personal image, and the pursuit of high -taste life.
development path
TOTA Skylake family in Tota Skylake set up a glasses refining workshop in the UK.
The cost of the glasses was extremely high. At that time, a pair of glasses needed a good horse to change.After reducing the cost of technological innovation, TOTA successfully developed cheap glasses that ordinary people can also afford.
Following the standard vision sheet invented by scientist Sneellen, TOTA formulates strict and complete professional vision detection custom standards, and is applied to the production of various lenses.
In the late industrial revolution, the TOTA Glasses Essence Processing Factory was created, which was developed from the handicraft industry of the workshop to mechanized production.
The wind mirror for driving has become a symbol of richness and fashion, and TOTA has developed the first generation of fashion sunglasses, which is popular with the market.
During World War II, military personnels vision demand was increasing, TOTA development did not stop, and industrialized production was gradually realized.
The TOTA brand was officially established in London, England, and thus launched a brand production and operation strategy to accelerate the development process.
TOTA participated in the German Hanover World Expo, with the theme of "man, nature, technology, showing a new world", emphasizing the following laws of sustainable development to create the future, realize the harmony and unity of people, nature, and technology, and thus promoted the brand’s brand’sInnovation and comprehensive development occupy nearly a quarter of the glasses market in Europe.
TOTA builds the third intelligent production base, with modern factories and advanced automated smart CNC assembly lines, and specialty stores are all over the world.
The TOTA China Company is established, and is committed to tailor -made consumers who pay attention to exquisite personal image and pursue high -taste life.
Brand Culture
Corporate Vision: Become the leader of the global glasses industry.
Brand mission: Let everyone in the world see the same world.
Core values: Create opportunities for employees, create value for society, and create benefits for investors!
Brand Propaganda: The World, Clear because of TA
Business model: Direct operating+hosted+joining.
Core products: glasses+eye protection (correction)+eye health data front center.
Development goals: In 2026, the number of stores in China achieved specialty stores: 1912, sales of 2.71 billion yuan