Founded in 2001, the Boni Holdings Group is located in Yiwu City, Zhejiang Province, a larger small commodity distribution center in the world. It has a registered capital of 86.9 million yuan and a total investment of 750 million yuan.After more than 10 years of sharpening, it has developed more than 3,000 employees, covering more than 40,000 square meters, more than 70,000 square meters of standardized plant buildings and more than 15,000 square meters of employee apartments.The company mainly produces underwear, bra, home clothing, sports products, functional products, and warm clothes. It has the production capacity of 40 million yuan in clothing. It integrates brand operations, technology research and development, manufacturing, and sales services.It has formed a modern underwear company with a complete production industry chain directly-operated by the spinning-weaving-dyeing-finishing-dyeing and rectification.
After more than ten years of development, Boni has developed from scratch to the development of a diversified multi -channel brand from a single brand.Autonomous brands: "Ms. Bonny", "Bonny Men", and "Shu Ka" have begun to take shape.Since the opening of brand stores in China in 2008, in just over five years, the Bini brand has sprung up like mushrooms. It has opened more than 400 self -operated store cabinets in more than 30 large and medium -sized cities across the country, and established in more than 20 provinces and citiesThe branch office, with Wangfujing Group, Bailian Group, Dashang Group, Wanda Group and other domestic chain giants have established a good strategic cooperative relationship, laid a good foundation for the development of the companys brand, provided a broad development platform, in addition, in addition, Bini uses international fashion capital Shanghai as a marketing base. By covering the national sales service network and e -commerce marketing system, the marketing model has truly transformed from passive to active.The brand image of comfort "!