Hong Kong Woodpecker (Group) Co., Ltd. is a comprehensive international clothing group that establishes a number of offices in Beijing, Shanghai, Guangzhou, Hong Kong and other places. It is responsible for the brand operation and marketing of the group company.The production and sales of "Plover" each series of clothing.
The group takes "Plover" as the flagship brand. Its brand concept is "life and leisure". This is the core concept of the Plover brand different from other brands. Behind this concept is the deep thinking of the combination of human development, economy and culture, because it is becauseUnder the concept of "life and leisure" —— life, life, work, leisure, fashion, and human development are one!
Therefore, the brand structure of the brand includes a full range of living casual clothing such as suits, eggplant, sweaters, T -shirts, shirts, trousers, ties, denim, sportswear, sports shoes, leather shoes, leather goods, etc., and is elegant, subtle, generousSimple, fashionable and dynamic design and unique craftsmanship, and the workmanship has formed a unique clothing aesthetic classics of "life and leisure".Therefore, its products present the unique style of the "Plover" brand of "nature, affinity, artistic temperament".
In the 1980s, the "Plover" brand landed in the Chinese market, developing rapidly with its noble taste and excellent quality.So far, in the commercial streets of mainland China, large department stores have opened specialized outlets, and the sales network has now covered the country.
After years of development, Polver has accumulated a deep brand cognition and market foundation. In 2005, the companys integration, cooperated with powerful strategic research institutions to make new plans for the companys brand image. After half a year in May 2006, it took half a year in May 2006 for half a year.After the competition with many brands, he finally won the 2006 APEC conference partner unit.