Guangdong Chaohui Clothing Co., Ltd. (formerly known as Heasheng Company), is headquartered in Xintang Town, Zengcheng District, Guangzhou. The company is a full -scale joint -stock company. It has 120,000 square meters of production bases and introduces international production flow lines.Thousands of pieces (sets) are equipped with knitted and woven clothing factories, and also have professional denim clothing, denim water washing water and denim technology production line.
Now it has three major brands: the "BSO Lan Guwei", which is the main childrens clothing and the integration of adults, the simple and fast adult fast brand "Little Magic", and "Babe Buddie", which specialize in infant childrens clothing.
In the marketing model, it is introduced to "franchise" and has a direct sales sales system. At present, there are nearly 1,000 stores nationwide, forming a huge sales network.
The product positioning is mainly based on people aged 18-35. In the traditional denim design, it is integrated into various fashion elements, the design method of comfortable body, and the concept of modern environmental protection. The product is reflected in the high-quality, fast, and cost-effective performance.Win a large number of loyal consumers.
The main consumer group of the Lan Guwei denim brand:
The main age of people aged 18-35 is the core consumers; those who dare to face challenges, pursue fashion, quality life, and have young people.
product style:
The product style is summarized in eight words "fashion, taste, youth, and vitality". The style is simple and exquisite. It is generous without losing personality. It is a fashion person who can be suitable for young people with young mentality.