Li Ning (China) Sports Products Co., Ltd., Kaisheng KASON, founded in 1991, Li Nings professional badminton brand, large sports outdoor equipment provider.
In 1989, the Kaisheng Sports Equipment Factory of Shishi City, Fujian Province was established, and the beginning of Kaisheng was first showed.
In 1991, the Kaisheng brand was founded. The creative concept of the brand logo comes from the weapons of the Middle Ages. It is combined with two groups of rich and beautiful blade lines. It has the impact of competition and combat, which complement the brands movement attributes.
In 1993, Kaishengs full carbon racket series: PRO888 and Pro808 were listed.Kaisheng has become a brand of domestic badminton production.
In 1996, Kaisheng products began to be officially sold to Hong Kong, Malaysia, Indonesia and other countries.At present, the footprint of the Kaisheng brand has entered Europe, Australia and the Americas except for Asia.
On July 6, 2009, the Kaisheng brand officially merged into Chinas first sports brand Li Ning Group and became a member of the multi -brand of Li Ning Group, which marked the new stage of development of the Kaisheng brand.