brand introduction --
Prolivon brand introduction
Prolivon, founded in Shanghai in 2010.On September 16, 2010, Prolivons first specialty store opened, which was the sign of its official landing in Shanghai.The history of this brand can be traced back to 2004. After many demonstrations and discussions, it is basically determined that Prolivon will be established as a brand that is also a local brand and is in line with international trends.
Prolivon advocates simple atmosphere, which combines the randomness of formal clothes and leisure clothes. In fact, from planning to now, the team has always adhered toThe attitude of creative boutique; Prolivons innovative model is to integrate its mens, womens clothing, home and accessories, and use the companys resources to integrate high -end product lines.We create a family -style shopping environment to enjoy the atmosphere of the family.Our brand Prolivon is the process of life.About Prolivon Prolivon is a high -end elegant clothing brand in Shanghai, which means "Prolivon Live Fashion", which is "life first".In 1898, the brand story started, and in 1898, the 37 -year -old Tan Yuxian opened the famous Rong Rong on the Daji Road in Huangjiayu Road, and established a high -end route, tailoring, and hand -made customization.In 1901, Tan Yuxian officially launched his own clothing brand "Price".In 1905, the prosperous business has spread all over the town of Wu Ni (Huayi), Qibao, Che Dun, Dongjing, Laogang, Ye Xie and other collective towns.In 1919, Tan Yuxians eldest son, Run Tai, keenly grasped the changes in the consumption trend of foreign clothes and began to become popular, and opened a foreign service store.In the 1920s, Prices clothing design began to be well received in the market.Gradually Plulin began to be favored by celebrities in various ways.In 1929, Runtai launched a number of branches on Jingan Temple Road (now Nanjing West Road) and Tongfu Road (now Shimen One Road).In 1934, Price held a large -scale "Autumn New Product Performance Meeting" at Dahua Hotel, Jingan Temple Road, and became synonymous with the "high -end fashion" of Shanghai Beach.In the 1940s, the "high -end fashion", the prevalent fabric was seriously short, and the sales of the market decreased. The high -end Price Win shops gradually gradually gathered.Rongsheng and its Plory gradually faded out of the historical stage.In 1947, Runtai used the savings of his family to send his only friends to the CreaPole Design College, France to study, where the friends of the world learned a lot of cutting -edge design concepts and formed their unique fashion smell and business wisdom.In 1950, World Friends returned to China and started to reorganize the Price brand.In the early 1950s, Shanghai began to adjust industrial structure in the textile and apparel industry.Rongsheng first was a public -private partnership, and then passed a series of resource integration and merged into the East China Textile Bureau of the Ministry of Textile Industry.In 2009, "Price" was reborn, and Shanghai Textile Group Co., Ltd. re -built, launched Price, and took the English name Prolivon with the image of a high -end brand.At this point, this historic high -end brand has re -appeared on Chinas fashion stage.On September 16, 2009, the first specialty store of the Prolivon brand opened LOFT in LOFT, Jiashan Road, Jiashan, Xuhui, Shanghai.In the autumn of 2009-Summer 2012, the Prolivon brand has opened special stores in high-end department stores such as Shanghai Hong Kong Square, Meilong Town Square, and Eighty Bai, and the expansion trend has begun to appear.In the fall of 2012, Prolivon fully opened up the domestic market.On September 16, 2010, Prolivons first specialty store opened, which was the sign of its official landing in Shanghai.The history of this brand can be traced back to 2004. After many demonstrations and discussions, it is basically determined that Prolivon will be established as a brand that is also a local brand and is in line with international trends.Prolivon advocates simple atmosphere, which combines the randomness of formal clothes and leisure clothes. In fact, from planning to now, the team has always adhered toThe attitude of creative boutique; Prolivons innovative model is to integrate its mens, womens clothing, home and accessories, and use the companys resources to integrate high -end product lines.We create a family -style shopping environment to enjoy the atmosphere of the family.Our brand Prolivon is the process of life.Prolivon, rooted in Shanghai, also draws many classic design concepts and fashion elements in the world.Features of the citys commuting style, advocating simple and atmospheric clothes thinking, combining the solemnity of the formal dress and the casual clothing, creating the perfect style of the backbone of a private city.Prolivon, the fabric is selected from high -end imported materials to ensure the uniqueness and comfort of the material.The keen fashion smell and international trend ensure that each item belongs to its own unique personality.Prolivon always adheres to the original intention of consumer needs from design, research to production, and retail.Prolivon has created a new clothing model -the comprehensive product lines such as womens clothing, menswear, home, home, and accessories are integrated into part of the lifestyle. The shopping process is like freely choosing to match at home.This new shopping experience not only creates a family fashion atmosphere for the backbone of the city, but also conveys a higher standard lifestyle.As the Far East of the major international fashion brands, Shanghai has insisted on cultivating the local outstanding designer team in the environment of the international brand flagship store and comprehensive brand store of Linlin.Xu Bin, deputy general manager of the company, said, "Prolivon has a strong design team, including not only more than 20 top designers in the native, but also includes the international first -class contract designer."Chinese brands will go to the world, and they are committed to creating a style characteristic exclusive to Prolivon to meet the desire for new fashion of the world -class fashion in China.The target market Man And Woman AgEd 35-4535-45-year-old male and female Career Man and Woman white-collar male, female FASHION CONSCIOUS With high pinghasing power fashionable ethics, purchasing power Personal Income 10,000 and abouts 00/month +he or herHaving higher educational background, enthusiasm for work, outstanding ability, and economic independence.They are pursuing the balance of successful career and personal life, and they also pursue elegant appearance and rich inner balance.They (she) pays attention to quality, and they have high acuity and acceptance of trends.They (she) is more than social and willing to share.Prolivons Meilong Town Store opened on May 28, 2012, high -end elegant brand Prolivon Prolivon officially landed in Meilong Town Square, Shanghai.Leaders, media, and fashion people attended the event.As a high -end fashion brand that integrates business, comfortable and leisure, starting from the establishment of the brand, 6 boutique stores have been opened, and they are all in the bustling and advanced commercial circle in the city.Prolivons entry into Shanghai Meilong Town Square represents its expansion in the field of high -end shopping squares in Shanghai.